Is That Bikini Video–and the ‘modesty’ movement–really about nostalgia?

Nostalgia is big right now. From Michael Pollan’s new panegyric on “traditional” food preparation, Cooked, to ModCloth.com, all things Mad Men (or previous) seem to be ‘in,’ down to hula hoops, bright red lipstick, ‘vintage’-style, well, everything, and grave suspicion of some of the best that modern science has had to offer, like vaccines and antibiotics.

While I love a beautiful mid-century style (dress, phone, desk) as much as the next twenty- or thirty-something, I really don’t love other aspects of nostalgic thinking.

Reading Michael Pollan’s latest—where he bemoans the overly sterile condition of the modern world, where our ‘guts’ are no longer properly ‘colonized’ by all sorts of ‘friendly bacteria’—I couldn’t help thinking that his was a longing that could only be experienced by someone with good health insurance in a developed country who gets to engage bacteria (friendly or otherwise) solely on his own terms. It’s a little harder to be starry-eyed about the benefits of the friendly bacteria and the evils of pasteurization when you are living in a place that still regularly sees outbreaks of typhoid and tuberculosis.

It’s equally difficult to see vaccine suspicion sympathetically when every time you go shopping you pass by people who’ve been permanently disabled by polio, only a few of whom have ‘luxuries’ like wheelchairs and crutches.

Recently I read and reviewed two very different books that deal with forms of popular nostalgia: Emily Matchar’s Homeward Bound, about the “new domesticity,” and Valerie Weaver-Zercher’s Thrill of the Chaste, a study of the popularity of Amish romance novels. Each points out the ways in which consumers (of products and of ideas) pick and mix elements of a longed-for culture to create a kind of bricolage, a nostalgic quilt of comforting impressions to curl up under.

But, to do this, we have to ignore un-picturesque or unsavory aspects of the culture(s) from which we’re borrowing. One can wax nostalgic about the virtues and protective benefits of friendly bacteria when one hasn’t buried a child (or children) from a strain of unfriendly bacteria.

Really, doesn’t this happen all the time? John Piper seems terribly nostalgic for the time when, as Archie Bunker sang, “girls were girls and men were men,” and many evangelical values touted as ‘biblical’ are really just grounded in nostalgia for “how we think (certain) things were” in the 1950s (or the 1850s, as the case may be), all while seeming to forget—or at least, to compartmentalize—elements of culture that went right along with ‘traditional gender roles,’ like Victorian gentlemen’s tendency to keep wives ‘pure’ by visiting mistresses, child labor, and Jim Crow.

I do wonder if something similar is happening with the ‘modesty’ movement in evangelicalism these days, and I was particularly intrigued by the popular Q talk on the ‘evolution of the bikini,’ where the alternative to contemporary and ‘immodest’ bikinis is presented as…you guessed it…50s and 60s inspired vintage styles. You can check out my contribution to a her.meneutics group post here, but first, can someone tell me how Audrey Hepburn in a bikini is less modest than Marilyn Monroe in a one piece?

I mean, besides the fact that she’s wearing a coat over it.

(Kind of proves the point my friend Caryn makes in the post…)

You may also like to see:

my review of Emily Matchar’s Homeward Bound.

my post about Michael Pollan’s new book, Cooked.

my friend Tim’s (another Tim…not husband Tim!) post about the “Ungodliness of Nostalgia”