Well, this little series is starting to feel like The Stepford Wives (1975, of course).
“Strawberry Shortcake!” my mother said. “Has it happened to her, too?”
It’s like that scene in The Stepford Wives right before Joanna stabs robot-Bobbie. (It’s happened to her, too!)
Anyway, I had one of the Strawberry Shortcake dolls when I was little–it was Lemon Meringue, actually, and it was one of those weird dolls that you can give a bottle and she almost instantly pees out its contents. But she smelled like lemon with an almost-everlasting lemon smell.
I think Strawberry Shortcake and friends were among the first toys to be cross marketed with TV shows and other merch: sticker books, etc.
The company changed hands in 1991 and there was a bit of a redesign:
Around 2002, Strawberry Shortcake changed hands again:
But 2006 saw even further updating, with McDonald’s Happy Meal toys and a movie, for goodness’ sake:
To sum up:
Why does a fanciful, friendly rag doll have to be turned into a sexy, skinny pre-teen?
Are we witnessing the Disney-princessification of everything?
{You may enjoy the other posts in this series-of-sorts: The Evolution of My Little Pony, Candy Land, Morton Salt & Coca-Cola, and G.I. Joe}
I am loving–and effectively disturbed–by this series!
Agreed, this is very interesting and very disturbing.
Is every kids’ doll turning into Jodie Foster in Taxi Driver?
And another thing that I find disturbing is actually in the original doll line-up: only one doll of color. “Hey kids! Collect all the dolls! You can start by making sure to own all 17 of the little white girls, and then you can buy the one African-American girl who brings up the end!”
Sheesh!
Tim
a-ha, Tim! The racist aspect…excellent observation.
Thanks Rachel. By the way, loved your her.mi post today!
This makes me so sad. :-( Apple Dumpling was my favorite. I wonder if they changed him too or if the boy got a pass.
Huckleberry Pie was the boy. I think Apple Dumpling was a baby/little kid in the original series which means she came after the original gang of 4 or 5 dolls. Of course I’m probably older than you to remember that ;-)
Huckleberry Pie was the boy in the group. I think Apple Dumplin’ was a younger character than came after the original 5 or so characters. Of course I’m older than you so I’m probably remembering the 1st edition of these toys!
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You link to my little pony goes to another site :(
The racism angle is so true.