Well, this little series is starting to feel like The Stepford Wives (1975, of course).
“Strawberry Shortcake!” my mother said. “Has it happened to her, too?”
It’s like that scene in The Stepford Wives right before Joanna stabs robot-Bobbie. (It’s happened to her, too!)
Anyway, I had one of the Strawberry Shortcake dolls when I was little–it was Lemon Meringue, actually, and it was one of those weird dolls that you can give a bottle and she almost instantly pees out its contents. But she smelled like lemon with an almost-everlasting lemon smell.
I think Strawberry Shortcake and friends were among the first toys to be cross marketed with TV shows and other merch: sticker books, etc.
The company changed hands in 1991 and there was a bit of a redesign:
Around 2002, Strawberry Shortcake changed hands again:
But 2006 saw even further updating, with McDonald’s Happy Meal toys and a movie, for goodness’ sake:
To sum up:
Why does a fanciful, friendly rag doll have to be turned into a sexy, skinny pre-teen?
Are we witnessing the Disney-princessification of everything?